Digital Cinema Not Quite There Yet
Don’t let the cinemas fool you with all their new Digital advertising. I recently learned that a major UK chain has been deliberately misleading it’s customers on how much resolution their new Digital projectors actually have. This seems to be a common attitude amongst exhibitors. The posters say one thing, but the reality is much less then perfect.
Digital projection has been on the cards for quite a few years now but it is really since the advent of the new wave of 3D that both film makers and distributors have started taking the technology seriously. Whilst you’ll still get stalwarts such as Mike Leigh remaining sceptical over the benefits of Digital, others such as James Cameron can’t harp on enough over how fantastic the format is allowing 3D and clarity of a depth never seen before.
Having seen many films in Digital I have to say that the hype is certainly justified in many cases. 3D on the other hand needs to do a bit more to convince me though as many films in 3D have been poorly shot or converted. In the cinema you may not see the image as the film maker originally intended though simply because the technology they have invested in isn’t the best on the market. Cinema is all about cost efficiency now which is partially understandable. That said if movie goers are to enjoy the next ‘Avatar’or ‘Batman’film to the depth the film makers intended, they may have to wait a while until exhibitors are willing to cough up the cash for the best projectors and servers. As it stands now a Mac Antivirus may be required to clean up a lot of the software currently being run in the major UK chains which is cause for concern in the future of cinema.
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