Be sociable
If you need IT support London, restaurants or the address of a good hairdresser in Edinburgh where would you look? The Yellow Pages, perhaps? Maybe check out a quick Google search? Or would you look on a social networking site?
Turns out more and more businesses are starting to turn to Twitter and Facebook to promote their companies or products – what’s even more bizarre is how successful this is proving as a marketing method! I bet a lot of the execs at these companies would have pooh-poohed the idea of using a teenage fad to advertise their services. Yet now you can even get jobs as social networking experts. How great a job does that sound? I imagine Social Networking Professionals (to give them their proper title) sitting in their office with endless cans of Red Bull, listening to rock music on their headphones with their trainers up on the desk, while all the real workers crowd outside the door talking in hushed tones about their amazing and magical abilities to reach out to the youth audience.
Maybe I’m just jealous. After all, Twitter and Facebook are banned in my office, as they are in most workplaces around the country. How cool would it be if they weren’t just un-banned, but if you were positively encouraged to use them? If you would be reprimanded, in fact, for not using them? Maybe I should mention this as a possible new advertising tactic at our next sales meeting. I could even volunteer to set up a couple of accounts for the company… Probably the only way I’ll get near Facebook while I’m sitting at my desk!
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