iPhone 5 may be upstaged by something smaller…
Smartphones and the iPhone in particular have been one of the best technology breakthroughs in the last ten years. Being able to access the internet and various forms of social media at the touch of a screen icon has become so addictive that the BBC recently reported the chip designer for Smartphones have posted a record breaking pre-tax profit in the second quarter of 2011 alone. However, something bigger may be just around the corner for Apple.
Whilst every other website and newswire has been speculating about the iPhone 5 for the past few months, very few have mentioned rumours of a new type of sim card that Apple may unveil before the end of the year. At the moment Apple drop their product into a number of different networks across the globe with AT&T holding a five year exclusivity deal with the Smartphone giant. This may be all set to change soon though once the iPhone 5 is released.
A new sim card that is allegedly being worked on by European sim card manufacturer Gemalto is set to give consumers complete choice over the network carrier they wish to use with the iPhone. If this is true it means that customers could buy their iPhone by retail and then configure the device for use on a carrier of their choice – bypassing the mobile network middle man immediately. Whether or not mobile networks will be happy with this remains a moot point – as the iPhone is so popular with consumers around the world it is hard to see how they could refuse Apple anything without risking a substantial loss of business.
…Apple are beginning to listen to previous criticism and show willingness to give consumers what they want…
The deal with AT&T could be a short term buffer to Apple’s plans if the rumours prove true, but with the deal only locked in for another few years, grumbling consumers may not have to wait long for Apple to finally give them what they’ve wanted from the start by default – a choice of network. At the moment the best worldwide sim card remains the property of companies like abroadband and others who offer access to the internet from around the world at superior prices and in many cases, superior speeds then Apple currently do. However it is refreshing, even by way of rumour, to see that Apple is listening to the consumer.
There was a lot of outrage present when the iPhone 4 was released with a deliberately different sized sim card making it difficult to change networks because of Apple’s exclusivity deal. Whilst there have since been ways to circumvent this, Apple have realised that to compete effectively and maintain customer loyalty, they need to listen and respond to what the consumer wants.
It will only be a few more months before Apple lovers find out whether or not the rumours are true.
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